For a book launch or lecture there is usually no fixed dress code. A blouse, knit, polo, shirt, jeans or trousers can all work, depending on location and programme. Above all, choose clothing in which you can sit and stand comfortably. If you are the speaker or author yourself, pay extra attention to the microphone, stage lighting and freedom of movement.

Liorah cable-knit polo and Florence trousers for Women | Issu & Lloyd

What kind of occasion is it actually

A book launch or lecture is an evening or afternoon with a substantive character. You come to listen, ask questions and then often chat a little longer over a glass of wine. There is rarely a dress code, but the audience is usually mixed: colleagues of the speaker, friends, interested people and sometimes press. It helps to think about where it takes place.

  • Bookshop or library: intimate, often standing or sitting on folding chairs. Smart casual is ideal.
  • Debate centre or theatre hall: slightly more formal, with a stage and an auditorium. One step smarter is fine.
  • University or museum: depending on the theme, but usually polished and understated.
  • Publisher or private launch: often a mix of business and festive. Think of what you would wear to drinks with clients.

Guest or speaker: the difference

Role Look Example for Women Example for Men
Guest Relaxed and polished Knitted polo, flared trousers Modal polo, slim-fit trousers
Speaker or author Polished and practical for stage and microphone Tailored blouse, trousers, possibly a cardigan Shirt or fine-knit polo, smart trousers
Organiser Welcoming and recognisable Plain colour, comfortable shoes Calm polo, shoes you can stand in all evening

For Women: three outfits

  1. With knitwear: the navy slim-fit Liorah with the grey ankle-length Florence. The cable structure of the top and the flared trousers give enough difference without extra accessories being needed.
  2. As a speaker: the tailored-fit Delphine with dark trousers. Check beforehand whether jewellery or the blouse could tap against the microphone.
  3. An afternoon at the library: a fine-knit top with straight jeans, loafers and a light cardigan over your shoulders. Polished, but without looking as if you are going to the office.

For Men: three outfits

  1. As a guest: the navy slim-fit Montgomery with the taupe grey slim-straight Ulysses. Montgomery currently comes with the size advice to go one size up from your usual.
  2. As a speaker: a white or light blue shirt without a tie, dark trousers and smart shoes. A shirt with a sturdy collar keeps its shape well on stage.
  3. Informal launch: a knitted polo with a quarter zip, chinos and suede loafers. Relaxed, but with enough care to talk to the author afterwards.

Practical tips for a long sit

A lecture quickly lasts an hour and a half, and afterwards there is often more talking. That places demands on your clothing that you do not have at a dinner:

  • Seated comfort: choose trousers or a skirt that also stay comfortable after sitting for a long time.
  • Temperature: halls with many people get warm, old buildings are often cool. Layers are your best friend.
  • Sound: if you sit close to a microphone or in a silent hall, jangling jewellery can be disturbing.
  • Bag: bring a bag that fits a book. You often buy a signed copy.
  • Coat: in March it is still fresh in the evening. A coat you can hang over a chair is handier than one you have to hand in at a cloakroom.

Afterwards: the drinks

At many launches, drinks follow after the official part. That is the moment when you speak to the author, have a book signed and meet new people. You then stand, often with a glass in hand, in a full room. An outfit that works well seated must therefore also work standing. Trousers that do not crease behind the knee, a top that does not ride up and shoes you can stand in for an hour make the difference. If you wear a cardigan or layer over your shoulders, you can take it off on arrival and put it on again later when it cools down outside.

Think of your hands too. You want to be able to hold a book, a glass and perhaps a phone. A bag with a long strap that you hang over your shoulder, or a coat with inside pockets, is then more practical than a small clutch. These are details, but they make sure you feel at ease all evening and keep your attention on the conversation.

Colours that look calm

At a substantive evening you want people to look at the speaker, not at you. Navy, grey, taupe, cream and soft shades of blue are therefore ideal. They look intelligent and polished, and combine with almost everything. As a speaker you can choose one colour slightly stronger, such as a bright blue shirt or a dark blue blouse, so that you do not disappear against a white background in photos.

What you had better leave

Large prints and logos distract, both on stage and in the hall. Clothing that is too formal, such as a full suit with a tie at a launch in a bookshop, can come across as stiff. And very casual clothing, such as trainers with a hoodie, feels like a lack of respect for the speaker and the work that went into a book. The middle ground between the two is exactly where you want to be.

You will find more inspiration in our blouses for Women and trousers for Women, and for Men in the City Life collection. You can read more about the soft drape of the Montgomery on our page about modal.

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Frequently asked questions

Are jeans appropriate at a book launch?

Yes. Jeans are fine; choose based on location and dress code.

What do I wear if I am presenting a book myself?

Choose something in which you can move freely and that works with a microphone and stage lighting. Plain or patterned can both work.

Do I have to wear a jacket?

Not necessarily. A fine-knit cardigan or a smart knitted layer is just as polished and often more comfortable during a long sit.